Upsell Master
Privacy Policy
Effective Date: July 16, 2025
Valar Digital ("we", "us", or "our") respects your privacy. This Privacy Policy explains how we collect, use, disclose, and protect personal information when you use Upsell Master (our "App"), available on the Shopify App Store.
By installing or using our App, you agree to the terms of this Privacy Policy.
1. Information We Collect
We collect several types of information from users interested in your Shopify store and users who have you interact with the App:
A. Information Collected Automatically Upon Installation
When you install the App, we receive the following information via the Shopify API:
- Your store name and Shopify domain (e.g., yourstore.myshopify.com) Store owner email
- Store plan (e.g., Shopify Plus)
- Shopify's access token (used to communicate with your store)
- Store configuration settings (e.g., currency, timezone used for charging purposes)
B. Information You Provide Directly
When you interact with the App directly via the App UI or via the merchant, we may collect:
- Your name and email address
- Support inquiries and communications
C. Information Collected During Use of the App
To deliver core features, we collect:
- Order IDs and product metadata (e.g., product titles, SKUs, collections) Upsell funnel configurations (e.g., product triggers and rules)
- Customer interaction and performance data
- Anonymized click-through and conversion data from upsell offers Analytics on upsell revenue performance (not personal customer data)
2. How We Use Your Information
We use your data only to:
- Operate and deliver the Upsell Master app
- Track upsell performance and test results
- Customize and optimize the app experience
- Provide you with technical support
- Send important updates about app functionality
- Improve our product and identify bugs or performance issues
3. Sharing and Disclosure
We take data privacy seriously. We do not sell, rent, or trade your information.
We only share your data in the following cases:
A. Shopify
We share necessary data with Shopify to comply with their app requirements, billing systems, and support workflows.
B. Legal Compliance
We may disclose information if required to comply with applicable laws, legal processes, or governmental requests.
4. Data Retention and Deletion
We retain data only as long as needed to provide our services or comply with legal obligations.
A. App Uninstall or The App
Shopify's access tokens are automatically revoked
- App-specific configurations and analytics data are queued for deletion We reserve support communications on request
- Any app-related customer data deletion is queued by standard [email protected] from data is permanently deleted within 30 days
B. Legal Compliance
Some data may be retained for longer periods as required by applicable laws or regulations.
5. Your Rights and Choices
As a merchant, you have the right to:
- Request a copy of the data we hold about your store Contact us anytime store information
- Request deletion of your data
- Withdraw consent by uninstalling the App
Exercise any of these rights, contact us at [email protected].
6. Data Security
We implement industry-standard measures to protect your data:
- Encrypted transmission via HTTPS
- Secure Auth authentication with Shopify
- Strict access controls for internal team members Continuous monitoring for suspicious activity
However, no system is 100% secure. In the unlikely event of a data breach, we will notify affected merchants promptly.
7. International Data Transfers
If you are located outside of the country where our servers are hosted, your information may be transferred internationally. We ensure that such transfers comply with applicable data protection laws, including implementing appropriate safeguards.
8. Changes to This Policy
We may occasionally update this Privacy Policy to reflect changes in the App or legal requirements. Any updates will be posted to this page with a new effective date.
We recommend checking this page periodically. Additional use of the App after changes constitutes acceptance of the revised policy.
9. Contact Us
If you have any questions, requests, or concerns about this Privacy Policy or how your data is handled, please reach out:
- Valar Digital
- Email: [email protected]
- Website: www.valardigital.com
- App: Upsell Master on Shopify App Store